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Gokce Ceylan, Investor at Oxx
Nov 14, 20239 min read
Expected values, decision trees, and why your customers are not purchasing your (or any) product
When reading Josh Bersin’s recent whitepaper, “People Analytics, Evolved: A Systemic Approach”, I was taken aback by one of the three...
Carole Ginman
Sep 5, 20232 min read
The importance of understanding positioning: Highlights from our conversation with April Dunford
Positioning your company effectively is crucial for success. Here are the key takeaways from our chat with positioning expert April Dunford.
Gokce Ceylan, Investor at Oxx
Jan 23, 20236 min read
Math meets B2B SaaS: Why you should not settle on your first ICP
Whether it’s choosing a life partner or the next restaurant you’re going to eat at, you need to make choices in life with imperfect...
Ingrid Bonde Åkerlind, Principal at Oxx
Dec 1, 20223 min read
GTMF FAQ - How do I know if we’re targeting too many segments?
Welcome to Oxx's Go-To-Market FAQ column! We got a lot of great feedback from the after the release of our Go-To-Market Fit Toolkit this...
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