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Gokce Ceylan, Investor at Oxx
Nov 14, 20239 min read
Expected values, decision trees, and why your customers are not purchasing your (or any) product
When reading Josh Bersin’s recent whitepaper, “People Analytics, Evolved: A Systemic Approach”, I was taken aback by one of the three...
Gokce Ceylan, Investor at Oxx
May 25, 20236 min read
Math meets B2B SaaS: Who says data analysis and gut feel don't go together?
You’ve hired a stellar Account Executive who you believe will achieve 90% of their quota. Following a 3-month ramp up period, you’ve...
Gokce Ceylan, Investor at Oxx
Jan 23, 20236 min read
Math meets B2B SaaS: Why you should not settle on your first ICP
Whether it’s choosing a life partner or the next restaurant you’re going to eat at, you need to make choices in life with imperfect...
Gokce Ceylan, Investor at Oxx
Dec 14, 20226 min read
Math meets B2B SaaS
The chances of a new B2B SaaS category crossing the chasm is 37%. And the timing of the first movers in a new B2B SaaS category is an...
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